Whenever Fiverr and Upwork want to incentivize someone to do something, they have to dip into their bank accounts and pay in dollars. Want someone to tell their friends? $10 referral bonus! Need a salesperson? $100K a year. When the DAO that controls Braintrust decides they want someone to do something, they can just pay in their native token. Thes... See more

1. User ownership can jumpstart growth, but sustaining it is more challenging Giving users ownership in the form of tokens can be a powerful alternative to paid marketing, helping to bootstrap networks and overcome the cold-start problem.

Here’s another important callout that is very different from equities: tokens should be more valuable to network participants than they are to purely financial holders.