Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows

Lenny Rachitsky How to build trust in a marketplace

Debra Kaye Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation

Google Tag Manager (noscript) We must prioritize trust in digital infrastructure

Sari Azout From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework