Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
Boxes and Arrowsboxesandarrows.com
Saved by Mo Shafieeha
Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
Saved by Mo Shafieeha
But control is just one effect, and in some ways the canniest — nothing else so efficiently earns the reader’s trust and can lull her into sleepy credulity. “Clarity” is no different; is there better camouflage than absolute candor? Ditlevsen confesses and confesses, but it is what she does not say, what she shows us and does not acknowledge — the
... See morecommon mechanisms for resolving concerns include promises and guarantees, third-party validation, and customer testimonials.