Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
Boxes and Arrowsboxesandarrows.com
Saved by Mo Shafieeha
Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows
A lack of trust is why many marketplaces have struggled (e.g. Couchsurfing) and why those that cracked the trust problem (e.g. Airbnb) have gone on to do exceptionally well.
Lenny Rachitsky • How to build trust in a marketplace
Design (of both the product and its wrapping) is not about being artistic; it’s about creating something that communicates its value in a unified, aesthetically pleasing, captivating, and easy-to-understand way.
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
Likewise, trust in digital infrastructure shouldn’t be presumed. When we each approach these systems, we don’t do so with a blank slate. Instead, we bring our unique identities with us and our values, beliefs and backstories shape how we understand and respond to the technology, even when it’s built to help us.
Google Tag Manager (noscript) • We must prioritize trust in digital infrastructure
The networked, fast-paced culture of the 21st century needs companies that can take complex subjects and turn them into cogent, compelling, and inspiring human narratives.