Book in brief - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap - Boxes and Arrows

That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more

Our design expectations get higher every single day. And for better or worse, we associate trust with design.When we see something beautifully-designed, we are automatically more inclined to trust it. When we see something poorly-designed, we are inclined to NOT trust it.