Viewed in this way, the poster does far more than showcase another great athlete; it distills the very purpose of Nike—the core of its brand—into an image: You too are an athlete capable of greatness.
Greg Hoffman • Emotion By Design: Creative Leadership Lessons from a Life at Nike
You know there’s something different when you’re on a basketball court with a Nike swoosh on it. It’s a different experience that goes beyond those particular players on that particular court on that particular day. It becomes part of a larger story about triumph.
Debbie Millman • Brand Thinking and Other Noble Pursuits
Nike on Friday opened its latest store concept, Nike Style, in Seoul, South Korea. The athletics giant in a blog post described the store as a “remixed expression of sports retail culture that blurs the line between physical and digital.”
Nike Style has tech baked into it. QR codes throughout the store allow shoppers to open augmented reality experi... See more
Nike Style has tech baked into it. QR codes throughout the store allow shoppers to open augmented reality experi... See more