What if by going to your favorite restaurant enough times, you got to own a table at that restaurant, automatically? What if your club membership was an NFT that you could sell to the next person when you decide to leave instead of giving up your expensive initiation fees?

Where CloudKitchens and its peers rely on centralized processing and a flattened, undifferentiated business model, Tock starts from the assumption of distributed processing and a business model that differentiates on its prime costs: labor and ingredients.

- The deeper I was going into the space — joining communities, participating in DAOs, and buying NFT projects — the more I realized that web3 businesses are struggling with the same problems as every other business. They struggle to connect with their customers in meaningful ways to drive long-term relationships.