Black teen girls are the curators of culture

Black teenage girls are the invisible tastemakers creating and popularizing some of the biggest trends simply by being their authentic selves. It’s the everyday Black girl, without a platform or the machine of capitalism behind her, who exudes cool without having to try.

Nielsen  reported  that Black consumers are in a “remarkable period of influence,” with the “highest smartphone ownership and usage of any demographic group and an unyielding desire for self-expression and image control.”