BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave

You were like, “this is my life, here’s where I’m going, you can join me or not.”

I’m not saying you want to be God. But you are building your own alternate reality where you’re king, and where you control things. And that’s a function of World-Building. You start with one idea. One idea, one offer, one thing you want to do. You start with that something internally, something that’s a mixture of your personality, your background

It’s About the Leadership, Framework, and Relationships First, and the Offers, Metrics, and Transactions Second.

Dan Kennedy’s magnificent teaching about defying the norms of your industry. In the teaching I heard, he advised making a big, fat list of all the norms of your industry: What everyone does just because that’s what everyone does. And then, go through that list, one-by-one, and literally defy them by doing the opposite.

You just have to direct and guide. You be the puppet master. If you’re an introvert, you just be the puppet master. You just guide, set agendas, let the characters do what they’re going to do.

sales becomes automatic. It’s not usually this constant struggle. I don’t worry about, “Oh, I have a launch. I need to make so many sales!” I don’t worry about any of that. Offers are often sold before you even create them if you do it right.

people listen to experts, but they follow leaders, and they’ll more eagerly and passionately come into the world of a leader over a mere expert. Experts are a dime a dozen now, especially nowadays where anyone can put up a book on Amazon or write an article or make a YouTube video. But a leader, a true leader… people will seek out. They will climb

and I still study ads, but you almost want to do the opposite. It’s all about violating your industry’s norms, which is another thing I learned from Dan Kennedy. What is everybody doing? Well in email, I see everybody doing certain things. They’re making their emails look pretty and all that. So I’ve always been a plain text guy. That’s easy to vio

the more barriers you put up, the more credibility you have. (A down-n-dirty and low tech tip for building rock-solid credibility to tuck away in your mind, that I first heard from the great Dan Kennedy.)