In order to build a world people want to be in and don’t want to leave, you have to be a leader. You have to be someone where you set the trends. And it’s all based on what they want and what’s good for them, but it may not be things they’re necessarily asking for.

It’s About the Leadership, Framework, and Relationships First, and the Offers, Metrics, and Transactions Second.

Omnipresence.” In my way of thinking the best way to have Omnipresence is to be omnipresent. And in my opinion & experience: The best way to do that is a World people want to be in their every waking hour. More:

2. Create your own lexicon — This is also Matt Furey 101, where you invent your own words, over time, that people start to associate with you and your brand. But it’s also got a much deeper history to it starting with the late J.R.R. Tolkien.

The whole point is make your world uniquely your own. Your own doorways, your own laws, your own way of doing business, your own way of looking at things, your own way of dealing with customers, your own way of dealing with people.

Every time I get trolled, quite frankly, which happens quite a bit, that’s a doorway. I get a lot of leads from my trolls. It’s kind of funny. Trolls are not something you should be discouraging. They’re unpaid interns, they’re great.

But we did talk about all the stuff that no one’s going to talk about on their main timeline. It gave them permission to just be themselves. And I think this is a very good function of World-Building, is you be that person. And I don’t care what you’re selling or what market you’re in, it doesn’t have to even be business related. They can be anythi

I’m not saying you want to be God. But you are building your own alternate reality where you’re king, and where you control things. And that’s a function of World-Building. You start with one idea. One idea, one offer, one thing you want to do. You start with that something internally, something that’s a mixture of your personality, your background

I think it’s the new internet, personally. But either way, there will be something that replaces the internet as the main thing and something that replaces mobile. Over the next 100 years, whatever. But what won’t change is World-Building. It’s very powerful.