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Big Fashion's Niche Future 🙌
For digital fashion to take the lion’s share of the market, it could require a wave of young designers working exclusively with digital clothing to drive a shift in consumer habits. Karinna Nobbs, retail and marketing strategist, says that “although adoption of a digital attire is mainly viable in concept as opposed to practice, due to it being a n... See more
joshua james small • Digital is fashion's post-pandemic future
It's still possible to have a target customer in a Post-Demographic world. But instead of the old demographic segments, target narrower, self-created tribes of taste and interest.
David Mattin • Trend-Driven Innovation
The mass market is dying. There is no longer one best song or one best kind of coffee. Now there are a million micromarkets, but each micromarket still has a best.
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I think this drives at a more fundamental failing by Brandless in particular, that is likely true broadly: the company’s cost structure was completely unsuited for DTC. My strong suspicion — admittedly biased, given Stratechery’s business model — is that the biggest opportunities in DTC are in niches, and the best way to exploit those niches is by ... See more