revealing relationships in your population is useful across industries whether it's for recommending films based on the habits of folks in a taste cluster, identifying crime hot spots within urban areas, or grouping return-related financial investments to ensure a diversified portfolio spans clusters.

For example, we worked with a client several years ago who was used to generating a campaign mailing list from valid names in a database. To improve the response rate and reduce the marketing costs associated with obtaining a response, a BI application was developed to support customer segmentation analysis and to generate a targeted list of high-p

Should we develop a BI capability to improve sales forecasting so that we can improve operational efficiency? • Should we embark on a project to integrate information across business lines so we can track and provide high service levels to our most profitable customers?