
Big Data at Work: Dispelling the Myths, Uncovering the Opportunities

Just to review, analytic processes often result in the outputting of a new piece of information. Examples include a customer’s likelihood to purchase a product, the optimal price point for a product, or the expected lift in sales that a specific location will see during a promotion.
Bill Franks • Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics (Wiley and SAS Business Series)
Business resources will help define the problems and ensure practical considerations are accounted for. Analytic resources will dig through the data and perform the required analysis. IT resources will help manage the data volumes,
Bill Franks • Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics (Wiley and SAS Business Series)
Jay Zaveri • World's Hardest Problems
You can start to look at patterns over years, over seasons, across demographics.” Hadoop, however, is not easy to use and you need a great deal of training and expertise that many companies don’t yet have. Alternatively, you can use an implementation such as Amazon EMR, which removes much of the complexity, as Etsy has done.