“It’s about the offer stupid.” - Marketing legend Dan Kennedy

“Would you be interested in adding an extra revenue source and you don’t have to pay me unless it works? Would you be open to a small test campaign to show you it works?”

That’s why my business is transactional. Once they’ve used our service, there isn’t anything else we can do.”

He would literally spend $6000 to get a $6000 client. He did that because he knew every client would bring 2-10 clients later.

There is something no one tells you about this business. Creating a highly successful digital marketing agency is actually one of the hardest businesses in the world to scale. If you're not careful, you can build yourself a high-paying prison. While it’s a great way to get started with little capital, it’s actually very hard to play in the big leag

In fact, he'll only make more when he actually works less. He needs teams, processes, people, systems, and leverage. Only a well-oiled machine will allow him to keep scaling or at least cruise on autopilot.

The quality of your brand slips. Suddenly you have stuff falling through cracks.

This new type of agency doesn’t require you to be on the phone all day. It doesn’t require you to constantly check your email or have endless client meetings.

Also, if a client wants a meeting or a phone call, you feel obligated to say “yes”. If a client asks for a proposal, meeting, or report, you almost feel like you have to. You feel like you have to check your phone or email all the time. Clients have lots of seemingly urgent requests.