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Beyond Disruption
Disruptions upend the competitive landscape. Atmospheres change. Successful companies choke. New companies emerge. Technologies are lost. Ecosystems collapse. Value networks are dissolved and reformed.
Subconscious • Why did the web take over desktop and not mobile?
Disruption Clayton Christensen defines disruption in his classic book The Innovator's Dilemma. Disruptive technologies are cheaper than existing ones, perform poorly under dominant standards, but are superior in a way existing markets do not need. During his research, new players repeatedly disrupted the market by introducing smaller disk drives wi... See more
Jerry Neumann • Disruption Is Not a Strategy
Disruptive technologies bring to a market a very different value proposition than had been available previously. Generally, disruptive technologies underperform established products in mainstream markets. But they have other features that a few fringe (and generally new) customers value. Products based on disruptive technologies are typically cheap
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