Putting talent at the center of its business opens up entirely new opportunities for media companies when the core asset and value is attributed to the individual. The new line of business now becomes somewhat inverted: instead of everything being limited to under a brand halo where advertisers buy on the brand and consumers subscribe to the brand,... See more
The unbundling of the firm has been in flight for decades. Increased access to global labor markets brought us outsourcing. The proliferation of cloud computing and mobile took this a step further, making it possible to externalize an increasing number of key operational functions and allowing for more asset-light business models.
Today, if VCs are to finance capital-intensive projects, they need to recall their past. They can supply large sums of capital if they are allowed to own a large share of the resulting company.