2. You have to do user research, business development, and marketing directly, yourself.Web3 requires one person to do all of this right now, because the tasks above are uniquely technical and interdependent such that they can’t be easily unbundled.

Post-individuals have a desire to belong, to be seen and recognised beyond economic compensation or status. As an answer to the individualism of the creator economy, metalabels are a new paradigm where groups of people team up under a shared purpose to create public releases that manifest their point of view.