Saved by Tom White
Best Story Wins
If you have the right answer and you’re a good storyteller, you’ll almost certainly get ahead. That’s always been true, always will be true, and it shows up in so many areas of history.
Morgan Housel • Same as Ever: A Guide to What Never Changes
What’s stopping us from telling the right story isn’t the soundness of our argument, the brilliance of our logic or the quality of the thing we’re selling. It’s that we haven’t understood how best to communicate in a way that helps others to imagine a future they can’t yet see.
Bernadette Jiwa • The Right Story: The secret to spreading your ideas
Creators lead the way. Many members of this movement built their reputation as creators, amassing large audiences in the process. This influence has been translated into securing allocation in competitive rounds. Those that tell powerful stories about their portfolio businesses can drive remarkable results.
Mario Gabriele • The Future of Solo Capitalists | The Generalist
Some of the most important questions to ask yourself are: Who has the right answer, but I ignore because they’re inarticulate? And what do I believe is true but is actually just good marketing? They are uncomfortable questions and difficult to answer. But if you’re honest with yourself you’ll see how many people, and how many beliefs, fall into the
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