Best Story Wins

Put simply: to highlight the importance of storytelling in work, in life, in all things.A business without a clear story resembles a car without an engine. No matter how much you kick, scream, or turn its crankshaft over, it won’t go anywhere. It’s no more than a dead vehicle sitting (or a dead company walking, for that matter).Like near all things... See more

Steve Jobs once said, “ The most powerful person in the world is the storyteller . The storyteller sets the vision, values, and agenda of an entire generation that is to come.”

“The best arguments in the world won’t change a single person’s mind. The only thing that can do that is a good story.” - Richard Powers