Saved by Sarah Owen
BeReal and the non-stop urge to contentify our lives
Social media is designed to make us all consumable, which translates into turning people into brands. Brands have one single message, and they’re always signaling that one specific, digestible message.
Katja Vujić • Is Somewhere Good the Future of Social Media?
Almost universally, the kind of performance we give on social media is positive. It’s more “Let me tell you how well things are going. Look how great I am.” It’s rarely the truth: “I’m scared. I’m struggling. I don’t know.”
Ryan Holiday • Ego is the Enemy: The Fight to Master Our Greatest Opponent
BeReal collects little to no user data beyond pictures and location. There is no active search categorization or discovery. What is the ceiling of audience research?
Kushaan Shah • Can BeReal Deliver On Its Promise?
Twitter let us tweet about the show before anyone else. Instagram lets us post a photo from the undiscovered holiday spot. But these techniques had two issues. First, they required a certain degree of obnoxious spamminess. For someone to notice your coolness, you had to broadcast it to everybody, and, well, that’s not that cool. Second, for the mos... See more