Ben Braverman (Chief Customer/Revenue Officer at Flexport)

You simply cannot invest intelligently in revenue generation if you do not understand how to ramp effectiveness and make the underlying economics work. It should be obvious that a sales force that loses money will only accelerate cash burn—in the absence of deep pockets, not a game to be played for very long.

running things, strategy, and deals.

Good product managers focus the team on revenue and customers.