
Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys


I think I was good with the customers. That's one thing: I realized that businesspeople didn't have any ethics in a fundamental way. Forget how they dealt with me and other stuff, but here's one example where I realized that having basic ethics was an operational advantage. There was one customer that didn't want to pay their bill, and they were up
... See moreJessica Livingston • Founders at Work: Stories of Startups' Early Days

All these books, there is the decision you can make to compromise on the quality of your product or take a shortcut or do something you would never dare do it. I just read the biography of the guy that started In-N-Out. Compared to his contemporaries, the McDonald's and Carl's Junior and all this explosion of fast food that was happening at that ti... See more