Saved by Sam Blumenthal
Beauty & Wellness Briefing: Instagram livestream shopping takes off
The platform has been making the case that these features can lead to more beauty purchases. According to Kanai, 87% of users searching for beauty terms are “actively considering beauty and personal care products to purchase.” Usage of Pinterest shopping tools surged by 350% in 2020 as social shopping interest took off during the pandemic. Its offi... See more
Glossy • Pinterest doubles down on social commerce
While beauty brands may be new to Twitch, many Twitch streamers are already avid beauty fans. According to Neto, “Beauty content has already been part of Twitch, but beauty brands only now have started to understand and embrace it,” noting the enthusiasm that cosplay influencers have for beauty and that the idea of “nerdish” gamers is a stereotype.
Glossy • Esports and Twitch deepen ties to beauty
They banded together to create something that focuses on a customer-first experience with safe needle piercing, a wide range of earring options with accessible price points, and of course, an inclusive brand that stands for bold self-expression. Similar to Glossier, the company has grown rapidly popular with consumers by focusing its marketing on b... See more
Sara Radin • These Glossier-style Gen Z piercing studios are steering the earscape trend
Livestreaming as a medium is a conflation of a product as well as as a distribution channel. It exists on a spectrum of being pure entertainment on one-side and a new go-to-market strategies on the other, with different kinds of monetisation models for each side. While western startups have centred around the 'livestreaming as product' theme, China... See more