July Beauty and Fashion Rankings: Beauty and Fashion Brands Rev Up TikTok’s Influencer Marketing Engine

TikTok and other social platforms are acting as potent top-of-funnel discovery channels for emerging music creators. ConvertKit’s acquisition of Fanbridge could help these newly discovered music creators re-engage fans. And recent developments around NFTs powered by platforms like Audius and Ditto Music could offer substantial and reliable monetiza... See more

Sponsorships and ads are no longer sufficient – it’s time for social networks both new and old to focus on building tools to allow influencers to make money on-platform.

After speaking with a bunch of early stage founders, it’s clear that organic has been the best performing channel on TikTok from an ROI perspective – invest in organic content when you can.