Beacons: Not Boring Memo

This is an answer to the individualism of the creator economy.

And rather than rent an audience on social media in exchange for ad revenue, they can control their own relationships. TikTok, Instagram and Twitter may help them get attention, but they monetize that attention with the Beacons links in their bios, bringing their fans back to where they can engage more personally and get paid directly.

Creators still use the big platforms for discovery because they offer the best opportunity to get in front of people and find new potential fans. The difference is that they’re no longer reliant on the platforms for monetization, which ultimately puts them in better alignment. By decoupling the content they make in order to get top of funnel traffi... See more