This is spelled out by the fact that 49 percent of traditional publishers’ adult fiction unit sales in 2016 were represented by e-books and audio sales. To further cement this trend, when you look at all traditional and nontraditional adult fiction 2016 sales units together, a full 70 percent of those sales are composed of e-book and audio sales. A

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It’s one thing to imagine people going for this new model of self-publishing (free or low cost, immediate, built-in access to a large market of readers, royalty upside) versus the vanity publishing model of yore (pseudo-hardcover, obscenely expensive, slow turnaround, and then author’s burden of marketing and sales, not to mention the requirement o

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All the above-mentioned nontraditional formats have seemed as if they would swamp the traditional business at different times, but instead each has peaked in popularity and the voracious readers have then either shifted to a new format or have been supplanted demographically by a new crop of readers looking for a way to slake their insatiable deman

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When publishers invented the agency model of e-book pricing (discussed above and in Chapter 5), they put down a marker, which was that they wanted to get 70 percent of what the consumer spent on e-books. Amazon took the same number as their new royalty basis for self-published authors. Upload your e-book to them, follow certain pricing and other gu

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