Be Prepared to Lose Everything.

another opportunity to remember what we’re playing for, instead of fixating on what we’re trying to protect. It’s an opportunity to embrace the messiness of the creative process and get over ourselves. When we understand what the process is like, we can make a choice. Am I going to play defense my entire life so that I can protect my comfort and se

When we sit down to work, remember that the outcome is out of our control. If we are willing to take each step into the unknown with grit and determination, carrying with us all of our collected knowledge, we will ultimately get to where we’re going. This destination may not be one we’ve chosen in advance. It will likely be more interesting.

If we give them the room to breathe, creative works can live multiple lives. The works will stay online for years, decades even. It will make someone else’s work better, and potentially continue to create new value. Some creations are built for the moment, while some are built for a lifetime. But the secret is motivation. If a company decides one d