BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company

I learned that successful leaders ask the following thinking-strategically questions: • What do we really want to create for our customers? • What will it take to create what we want?

The leader’s responsibility is to decide which of these pathways will be the most fruitful and design a way to marshal the organization’s knowledge, resources, and energy to that end. Importantly, opportunities, challenges, and changes don’t come along in nice annual packages.

Each morning, I’d say to myself, “These are my three buckets, and what am I doing today to move the company forward?” That’s a great question for any leader, with or without a learning issue.

Once you understand the concept of emergent and deliberate strategy, you’ll know that if you’ve yet to find something that really works in your career, expecting to have a clear vision of where your life will take you is just wasting time. Even worse, it may actually close your mind to unexpected opportunities. While you are still figuring out your