Azuro Partnerships: Play-to-Earn Gaming Guild—Merit Circle

3 — Product and technology solutions that are integrated by IP owners delivering value to both gamers (in the form of enhanced game play, social interactions, or viewing) and publishers (distribution, engagement, or monetization) will create lasting products in the gaming / esports ecosystem.

We believe that Web 3 games will win over Web 2 and Web 2.5 games because they leverage community ownership, real economic value, and native composability to drive greater player adoption & retention. We believe that the Web 2.5 approach to building P2E ecosystems is not enough to prevent the value extraction of communities. This is because there w... See more

However, business development can look very different in Web3 when these partnerships are negotiated transparently in governance forums rather than behind boardroom doors. Given that these integrations often do not require permission from one of the two parties, they are not always mutually beneficial. For example, a number of platforms have integr... See more