Azuro Partnerships: Play-to-Earn Gaming Guild—Merit Circle

In an industry built on open-source interoperable software, we believe that partnerships and community are the only sustainable moat. We've spent years helping to drive growth initiatives at leading companies in the space including Aztec, Celo, CoinList, Index Coop, and Solana. Seeing the challenges of growing crypto projects firsthand is what insp... See more

We’ve outlined some core principles of social token design, but it’s equally important to complement such designs with product-market fit that intrinsically motivates users. For example, a play-to-earn game that focuses its efforts on enabling users to profit but that doesn’t get the “play” element right misses the point: that games are, first and ... See more