Audio-First: Becoming the Next Player in Social Media

three themes will emerge: innovation in the content format, the evolution of the business model, and the growing ubiquity of audio.

And, is the correct goal for Clubhouse solely to be the app where people listen to and participate in Clubhouse rooms? Or is there a bigger platform opportunity? Should Clubhouse rooms be embeddable anywhere, accessible via web browsers and third-party apps? The lesson from YouTube is probably yes. The lesson from Twitter is probably no.

The jury is still out on whether Clubhouse is the next decacorn or the next Quibi, but one thing is certain: the app introduced millions of consumers to the world of social audio, which will surely drive greater innovation in the space.