Audience and Wealth, Part II

The attention economy has benefited corporations. The creator economy helps creators a lot more but leaves a lot on the table. Fans can’t participate in the upside of a creator’s growth for example.

Web2 is great at monetizing artificial scarcity through paywalls for stuff like content, courses, and communities. Web2 is also great at monetizing attention through ads. But as we’ve seen, ad platforms heavily favor large creators and optimize for certain engagement metrics that aren’t always in the best interest of people consuming the content. S... See more

The ads game is a triangle trade between user, publisher and advertiser, that at its most reductionist looks like this: A publisher provides a service, website, app or other user experience for free to a user, who pays nothing for that service, while some advertiser pays for a tiny slice of the user’s attention, and pays the publisher an amount $ₐ ... See more