Attention Required! | Cloudflare

Anxiety Anything in the conversion funnel or missing from the pages that creates uncertainty in the prospect’s mind. Ask yourself: “What are potential misgivings the visitor could have about undertaking the conversion?”

“Focus on the hardest thing first.” After all, as Ray said to me: “We already have too much to think about. Why not eliminate some of them by establishing a routine?”

Be crystal clear on what the deal is.

The next action should be written so clearly that all you need to do is follow its direction when you read it next.