Attention Required! | Cloudflare
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Attention Required! | Cloudflare
However you accomplish it, here’s what’s important: Once someone has raised their hand and expressed interest in your products, services, solution, or information and you put them on your path, they should be moved forward toward the sale at a prescribed yet flexible pace, with a lot of nudges by mail, email, fax, drives to different websites, tele
... See moreDan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
Whatever the next step may be, your job is to make it easy. Do not assume for a moment that anyone cares enough to put thought into what to do next. When there is something to do now, tell them “Do this now”
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
Make It Clear Where to Act
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
Explicit > ImplicitClear decisions after meetingsNo clear decision? Make that explicit too.Clear ownersNo clear owner? Make that explicit too.Hear everyone's opinionsMake explicit who makes the decision