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At the same time, we are witnessing the growth of influencers in more business and intellectual spheres. Their playground? Substack, Roam Research, Notion, Gumroad, and so on, which is a change from the Instagram sparkles and glitter decorum.
Marie Dolle • "Celebrity Thinkers": internet's new icons
The influencer industry as it exists today is a complex and far-reaching informational-commercial-personal communication apparatus whose incentive system is profoundly borked.
Emily Hund • The Influencer Industry: The Quest for Authenticity on Social Media
Influencers with big followings on Instagram and other platforms are starting to put up “paywalls” by charging fans for exclusive content.