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Attention
The first lesson is not to overlook self-interest. Jerry Weissman, a former TV producer and screenwriter who now coaches CEOs in how to deliver speeches, says that you shouldn’t dance around the appeal to self-interest. He says that the WIIFY—“what’s in it for you,” pronounced whiff-y—should be a central aspect of every speech.
Chip Heath • Made to Stick: Why Some Ideas Survive and Others Die
The average column on a major publication receives less than 1,000 views. The articles that “go viral” only fall into three categories: They are about an insanely successful company (Apple). They provide an unexpected perspective on a controversial and trending topic. They focus on personal development/life advice. Out of my top 10 performing colum
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
More on writing: "how would you explain this to your friend in a bar? People somehow adopt a voice that is full of complex filler or corporate jargon when writing in a corporate environment. And then if you ask them, “What does Stripe Radar actually do?” Oh, “It prevents fraud for businesses.” Why don’t you just say that? ... Another device I tend ... See more
Patrick O'Shaughnessy • Home | ColossusQuasar App
The most basic way to get someone’s attention is this: Break a pattern.