Atoms To Bites

It is now possible to take a skin cell from a mouse, turn it into an induced stem cell, and then convert that stem cell into a sperm or egg. The implications to society if someone were to translate this to humans is dramatic. Imagine if any person, of any age, could have a child.

The biggest obstacle to adoption of our product is that people think it will suck. That, fact, was the big reason why we strategically launched, specifically with some of the most globally recognized hard core meat chefs in the world — because the first thing that we needed to do with a sale of our product was to send a signal to the world that a p... See more

Agriculture was a tremendous invention – it got people fed and freed them to do many things. But agriculture – taken to the extreme in the pursuit of profit leads to a sick and obese population and industrialized farms with little regard for the environment or animals. And in response to that, we now have amazing artisanal and healthy food choices ... See more

Wave two, which we're entering now—and Fy is very much a part of this—is broadly fermented proteins. Mycoprotein and otherwise, I think, is this next big frontier, and it’s going to open up the market to a lot more formats, applications and cuisines. Beyond just a slightly different burger or a slightly different chicken nugget. Then, the third wav... See more