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2. Decreasing trust in large social and search companies. Concurrent with the rise of creator-driven discovery is a general sense of dwindling trust in the companies consumers have historically relied on to find online content and products.

The solution is better search and better curation, all wrapped in a better business model - a combination I call boutique search engines.

Google search and Wikipedia in particular are great examples of how the internet has enabled immense scale and speed: every crawlable page on the web, every sufficiently noteworthy topic, etc, returned to you within a second. But choosing the extreme end of scale is at odds with the key property of personal knowledge management: relevance. A scient... See more