To me, marketing is about values. This is a very complicated world, it’s a very noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us.
Now, Apple—fortunately—is one of the half a dozen best brands in the whole world. Right up th
Ken Segall • Insanely Simple
In fact, Apple didn’t introduce the iPod until twenty-two months after Creative’s entry into the market. This detail alone calls into question the assumption of a first mover’s advantage. Given their history in digital sound, Creative was more qualified than Apple to introduce a digital music product. The problem was, they advertised their product
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
From J. Ive, A. Zuckerman, “Designed by Apple in California”, 2016 Nov
Introduction by Jony Ive
This is a book with very few words.
It is about our products, their physical nature, and how they were made.
While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our
... See moreOur belief was that if we kept putting great products in front of customers, they would continue to open their wallets. —Steve Jobs, cofounder and CEO of Apple