Apple, “Intention” | Insights and Inspiration from 50+ Great Examples
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Apple, “Intention” | Insights and Inspiration from 50+ Great Examples
The question we asked was, “Our customers want to know: Who is Apple, and what is it that we stand for? Where do we fit in this world?"
And what we're about isn't making boxes for people to get their jobs done, although we do that well. We do that better than almost anybody, in some cases.
But Apple is about something more than that. Apple, at t
... See moreSteve Jobs • Make Something Wonderful
Only later, once we decided we had to have an iPod, did the WHAT matter—and we chose the 5GB version, 10GB version, and so on, the tangible details that proved we could get the 1,000 songs in our pocket. Our decision started with WHY, and so did Apple’s offering.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
every great product there is someone-usually someone behind the scenes, working tirelessly-who led the product team to combine technology and design to solve real customer problems in a way that met the needs of the business.
“I think people think of design as how something looks. But that’s a superficial definition—it’s how something works,” says Airbnb co-founder Brian Chesky, who says he called Ive as soon as he saw his resignation announcement from Apple and asked to be one of LoveFrom’s first clients. Chesky, who studied at the Rhode Island School of Design, adds, ... See more