Apple, “Intention” | Insights and Inspiration from 50+ Great Examples
manifestowriting.comSaved by Packy McCormick
Apple, “Intention” | Insights and Inspiration from 50+ Great Examples
Steve Jobs’ motivation was to express a gratitude for the human species — and he did this by putting care and love into things he made.
— a synopsis of one of Jony Ive’s answers from the interview between Jony Ive and Anna Wintour in RE:WIRED 2021.
Only later, once we decided we had to have an iPod, did the WHAT matter—and we chose the 5GB version, 10GB version, and so on, the tangible details that proved we could get the 1,000 songs in our pocket. Our decision started with WHY, and so did Apple’s offering.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
everything except the content.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
On January 22, 1984, Apple launched their Macintosh computer with their now-famous commercial depicting an Orwellian scene of a totalitarian regime holding control over a population and promised that “1984 won’t be like 1984.” But this advertising was much more than just advertising. It was not about the features and benefits of a new product. It w
... See more