Antiwork

I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are lu... See more

Our narrative was that technology needed to empower creative people to make ideas happen. By uploading their portfolios, creatives could get more exposure and attribution for their work, resulting in more job opportunities. We called it “creative meritocracy,” the idea of creative people getting opportunity based on the quality of their work rather

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