
Annabel Scheme

I found myself dreaming about designs that might satisfy my requirements, while also supporting new interactions, new ways of relating, new aesthetics. At the same time, I read a ton about the early days of the internet. I devoured oral histories; I dug into old protocols.
Robin Sloan • Specifying Spring '83
Behind each rearrangement I felt the hand that selected the book, an individual intelligence, rather than a singular formula. Browsing was a way of discovering new things; one could argue that Amazon’s formula of “if you like this, you’ll like that” functions similarly, but the connections at McNally were less direct and literal. They expanded the
... See moreKyle Chayka • Filterworld
Infinite Jest by David Foster Wallace.
Steven Kotler • Last Tango in Cyberspace: A Novel
How might you help people find new things on the internet? How might you give new things on the internet a meaningful audition, without turning it all into a game that can (and will) be hacked and mastered?