Angling to be eyewear's next big thing, Futuremood launches with mood-altering sunglasses
Jonathan Shiebertechcrunch.com
Saved by sari
Angling to be eyewear's next big thing, Futuremood launches with mood-altering sunglasses
The cheap-reader category was pure white space before someone noticed a job not getting done: People were going without extra pairs of glasses because they didn’t want to spend hundreds of dollars on prescription pairs.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
Elan: Something that you’ve written about is this idea that there’s two kinds of startups: one that's solving a functional problem, and one that's manifesting a creative vision. What's your take on the distinction between the two?
Sari: People want to go on a journey. They want to understand what your vision is, not just what problem you’re solving... See more
Sari: People want to go on a journey. They want to understand what your vision is, not just what problem you’re solving... See more