Andy Whitlock on LinkedIn: 'How to make sure your brand stra...

Andy Whitlock on LinkedIn: 'How to make sure your brand strategist isn’t a numpty' Three to four… | 13 comments

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Early in our branding engagements, we advise clients to set aside personal preferences in favor of thinking strategically about their brand, the future, and their customers.

Bill Kenney • Conquer Your Rebrand

Drew Spencer Leahy 🥜 on LinkedIn: Brand positioning is not: ❌Investor pitch ❌Vision statement ❌Grandiose… | 80 comments

Drew Spencer Leahy 🥜linkedin.com

If we’re going to talk about ‘the future of strategy’ then we are going to have to talk about how relegating strategy to the supply of disposable ‘insights’ and ‘propositions’ for other people’s creative processes is to fundamentally misunderstand the nature of strategy.

‘Strategy is the very human act of imagination’

Positioning and branding are different too. Positioning inputs into branding.

Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process

But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I

Libby Marrs • Post-Authentic Sincerity a Premium Generic Essay

a consistent image in the marketplace is a valuable asset, which can be rapidly compromised if the firm attempts to serve too diverse a set of client needs. Few firms, in my experience, have a clear picture of their true positioning along the expertise, experience, efficiency spectrum.