And You Will Know Us by the Company We Keep

The rules of building a social product are changing. It’s important to understand this shift to build social products that can effectively gain traction on the internet today.The connection-first model is no longer as effective as it used to be. As the social web grows, and a larger number of social products compete for our attention, we are seeing... See more

Can ritual social apps be big, or are they little social? It’s more a question of how big any emerging social apps can become now; very few will ever reach the scale of a Facebook or TikTok or maybe even a Twitter. It’ll depend on format, graph structure, network effects, and, of course, timing. But you could argue that big social will always have ... See more

The feed is such a familiar, dominant organizing structure for social platforms I feel silly describing it to you. But is it inevitable? Are there other ways we could build platforms that might welcome users, engender connection and understanding, and facilitate action? What other styles of platform navigation might allow us to feel safe and flouri... See more