An inside look at the Pattern Brands marketing strategy| BANKNOTES | BANKNOTES
Kaleigh Moorehashtagpaid.com.png)
Saved by sari
An inside look at the Pattern Brands marketing strategy| BANKNOTES | BANKNOTES
despite the inherent unpredictability of consumer tastes and the complex way they interact, Venture Capitalists (VC) still put a heavy bet on pattern recognition. These patterns – be it a proprietary product, low-cost customer acquisition tactics, or the ability to reach scale fast – are hardly reliable predictors of success.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Victoria’s Secret originally personalised to drive brand loyalty and customer value.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
(1/14)After observing $250M+ in ad spend on @facebook, I’ve noticed that DTC brands that scale very quickly have a few things in common:
- High margins & high AOV
- Business model is focused on retention
- Cross-border activation is simple
- Product is a consumable & impulse buy
Faheem Siddiqitwitter.com