An inside look at the Pattern Brands marketing strategy| BANKNOTES | BANKNOTES
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An inside look at the Pattern Brands marketing strategy| BANKNOTES | BANKNOTES
Looking forward, Equal Parts is looking for ways to leverage additional innovative platforms and formats for its educational content (with a focus on video in the coming months.) They also plan to eventually expand the Equal Parts coaching offering beyond texting and into new environments as well.
Kaleigh Moore • An inside look at the Pattern Brands marketing strategy| BANKNOTES | BANKNOTES
In the past two months during the COVID-19 situation, signups for the Equal Parts text-based cooking coaching surged a whopping 400% as people complied with shelter-in-place laws and spent more time cooking at home (some for the first time.)
Kaleigh Moore • An inside look at the Pattern Brands marketing strategy| BANKNOTES | BANKNOTES
“We liked that texting allowed us to reach customers in a way that felt more intimate than other mediums like email or social media,” said Shine. “It’s not broadcasted or one-way communication, and because of that, it makes for a really natural back and forth platform on which we can have actual conversations with our audience members.”
Kaleigh Moore • An inside look at the Pattern Brands marketing strategy| BANKNOTES | BANKNOTES
At the highest level, Pattern’s marketing approach for their family of new brands was simple: Don’t just create products; provide guidance on how to use them as well so customers get the fullest possible benefit of their purchase.