An inside look at the Pattern Brands marketing strategy| BANKNOTES | BANKNOTES
Kaleigh Moorehashtagpaid.com.png)
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An inside look at the Pattern Brands marketing strategy| BANKNOTES | BANKNOTES
(1/14)After observing $250M+ in ad spend on @facebook, I’ve noticed that DTC brands that scale very quickly have a few things in common:
- High margins & high AOV
- Business model is focused on retention
- Cross-border activation is simple
- Product is a consumable & impulse buy
When Gin Lane, arguably the most important brand strategist of the DTC era, wound down and launched Pattern Brands, they announced they were launching a “Direct With Consumer” brand. This DWC brand would not only sell cookware products but would build its brand and future products alongside its community.
Stephen Wemple • How Entrepreneurs Can Build Product-Led Communities
Empowered by more dynamic cost structures, these brands focus on specific product categories, often control manufacturing from start to finish, create unbelievable customer experiences, and invite consumers to participate in shaping the business.