Saved by Jordan Bester and
An Effective Swag Strategy
It’s making a bet that, if it delivers a product built according to values that customers support (for example, American jobs), customers will spread the word virally through their social networks.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
Good taglines convey differentiation and a clear benefit. Jakob Nielsen has suggested that a really good tagline is one that no one else in the world could use except you, and I think it’s an excellent way to look at it.
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
Step 0 campaign, using the same techniques proposed for Bolwell: banner advertising and guerrilla link-building.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
You can use your tagline to describe your brand promise or convey your brand personality. Taglines are powerful because they can encapsulate an entire image into a few words. But they need to be memorable.