
Saved by Jordan Bester and
An Effective Swag Strategy
Saved by Jordan Bester and
It’s making a bet that, if it delivers a product built according to values that customers support (for example, American jobs), customers will spread the word virally through their social networks.
Good taglines convey differentiation and a clear benefit. Jakob Nielsen has suggested that a really good tagline is one that no one else in the world could use except you, and I think it’s an excellent way to look at it.
Step 0 campaign, using the same techniques proposed for Bolwell: banner advertising and guerrilla link-building.
You can use your tagline to describe your brand promise or convey your brand personality. Taglines are powerful because they can encapsulate an entire image into a few words. But they need to be memorable.