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in the twenty-first century, the most disruptive, profitable, and valuable path to advantage isn’t differentiating stuff, but making a difference to people, communities, and society.
The research indicates that Americans today are seeking connection with others who share their values. But they’re not involved in communities that typically provide deep ongoing connection, membership, and life-honoring rituals. Best-selling author and marketing guru Seth Godin writes that people today want connection more than material things. He
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