Amplifi/Thought Letter: Steve Pratt: How to Earn & Keep Attention
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Amplifi/Thought Letter: Steve Pratt: How to Earn & Keep Attention
If I spend money — let’s say I put something in front of you and get your attention — but then I waste it, you will never give me your attention again. However, if I put something in front of you, and your attention is well rewarded — you begin to think, “This is life-changing, this is incredible” — this is where I begin to transfer value in exchan
... See moreTaylor A. Welch • The Wealthy Consultant: Confessions of a 9-Figure Advisor
Two really tangible take-aways: 1) they don’t care so much about individual viral articles as they care about creating direct, habitual readership, 2) long discounted trial periods work well to move people from ‘interested’ to ‘loyal’.”
Peter Kafka • Recode Media with Peter Kafka on Apple Podcasts
We ask people to eagerly lend us their attention. The promise is that it’s worth their effort because, in exchange, they’re going to get the insight or forward motion that they want. Enrollment is what you need to earn permission to engage.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
"The real scarcity isn’t content anymore. It’s attention."