I recently stumbled upon this documentary about the “New Millionaires in Germany,” which included one of the Elevator Boys from TikTok. He said that he makes around 100k a month now but acknowledged that he was able to reach this point because his dad works in investment banking.
Social media entrepreneurs have rushed to find ways to make money from stars on popular platforms like TikTok. West of Hudson Group, for one, operates a network of content houses where many prominent young influencers live.