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AMAZON PULLS THE RUG
As we discussed in last week’s essay, Instagram is both a blessing and a curse for Shopify. On the one hand, it is the perfect discovery channel for the type of products that are typically sold by Shopify merchants: visually appealing objects you didn’t even know you wanted (fashion, homeware, furniture, etc). On the other hand, too much reliance o... See more
Julian Lehr • What Shopify and Amazon can learn from Mimetic Theory
Interestingly, Nike has been pulling out of what it calls “undifferentiated retail”: stores that are too broad in their target customer. One example of this is when they pulled their products out of Amazon.
Every • Nike: Direct Relationships & Digital Penetration
- Ways for big-brand retailers to launch wholesale supplier marketplaces