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AMAZON PULLS THE RUG
Bookstore and other retail shelf space is shrinking at the same time that total title output is rising. The shift to online sales combined with the shrinking retail shelf space hurts the biggest publishers the most because their competitive advantage is largely built on their ability to put books on shelves at scale. Sales moving online could ultim
... See moreMike Shatzkin • The Book Business: What Everyone Needs to Know®
All to say, it isn’t editors who should be worried about losing their market share. It’s retailers.
Vogue • Influencers Are the Retailers of the 2020s
The distribution channels that underpinned the rise of today’s Internet giants have dried up. Google, Facebook, and Amazon serve as a triopoly that dominates online advertising. The three accounted for 90% of US digital advertising in 2020, up from 80% in 2019. The arbitrage that once existed on these platforms has more or less disappeared and CPMs... See more
Talia Goldberg • Distribution and conversion models for consumer startups
Amazon will become the default for far more people far more quickly. In that case, why give commoditized content producers anything more than peanuts? It is not as if they will suddenly stop producing the affiliate content, or if they do, not be replaced by others willing to.