Amazon Prime and other Subscription Businesses: How do you Value a Subscriber?

Amazon Prime: 93% 12-month customer retention (source)

Subscriptions, also known as channel memberships, may include various benefits: private chat groups, expert paid content, paid Q&As, and native ecommerce.

Cohort retention: The first is customer retention, which shows the % of customers that remain subscribers in every cohort. The second is revenue retention, which shows the % of revenue in each cohort that remains the longer the cohort stays active. Ideally, revenue retention should be higher than customer retention, because subscribers that stick a... See more